Put Your Deck on a Diet
It’s that season again, the season for thanks, for family, for spirit and giving. But if you’re like me, you’re still in a food coma from one holiday meal or another, so it’s also the season for looking down at your stomach and saying, “Whoa, where’d you come from?”
Yes, it’s about this time of year a lot of us start making promises that include dropping that five, 15, 25 pounds we’ve been trying to lose since… forever. There are so many options out there for diets… low calorie, low carb, low fat. Atkins. Jenny Craig. Grapefruit. Avocado-only. South Beach. South Deck. Wait, what? South Deck?
That’s right, the South Deck Diet. Last month’s edition of The Feed showed you how your company’s packaging, collateral and presentations can get “plump” from letting too much well-intended input clutter your message. (Just like we tend to plump up around the holidays from all the well-prepared food.)
This month, we’re giving you a proven, five-step lifestyle change to get your slide deck looking leaner, hotter and healthier.
Step #1: Detox by watching this introductory video.
Step #2: Cut your intake. You can’t force your prospect to digest content if they don’t know how it helps them. Take an honest and naked look at your marketing and sales slide deck and ask yourself: Is it everything on the menu, or just what the buyer is looking for? Is it loaded with extra, high-calorie content that contains little nutritional value? Or does it deliver high-energy nutrients in every slide?
Challenge yourself to cut your slide deck by 75%. (This means if it’s 100 slides, you need to lose 75, for your ideal figure of 25). Less is more. Increase your font size, and keep your slides to five bullet points or less, each one on a single line, if possible.
Also, don’t throw in ingredients that your buyer won’t understand. Propylene glycol alginate, carrageenan, and lecithin probably don’t mean anything to you when you read the back of an ice cream container, so don’t use unknown acronyms, abbreviations, or tech-speak in your deck or your delivery. You are looking for a decision, so use the slides that make it easier for a prospect to make that decision, don’t just pass out a lot of information.
Step #3: Dress for your body type. Nobody’s perfect. But you can make sure your deck flatters your company’s strengths and unique differentiators. Show the parts of your solution that really make you stand out from your competition. Never show slides that you’re not willing to talk about, or that look like everyone else. Use the “B” key to black out the screen when telling stories, asking questions and after you present to keep eyes on you.
Step #4: Use the Buddy System. All successful South Deck Dieters have a support system. Grab a colleague and show off your slimmer self. Let them see and hear the new presentation. And, ask them to hold you accountable to your deck dieting goals.
Step #5: Rest & Maintain. Once you’ve trimmed the fat, don’t forget to keep your newfound slim and sexy deck sharp by giving it a break. Force yourself to step outside the comforts of a PowerPoint-only presentation. Use it, but don’t abuse it. Spice up your presentation by adding in a healthy amount of variety. Try using a flipchart or a whiteboard. Bring in a physical object to help you illustrate a point. Tell a story. Finally, revisit the slide deck now and then to make sure it hasn’t gained back any of the excess baggage.
Stick with these five steps, and you’re sure to get results!
Enter our Slim Down Sweepstakes to win a Slide Deck Makeover by sending an email to email@example.com with “Slim Down Sweepstakes” in the subject line. One lucky winner will receive a full makeover from one of Corporate Visions Inc.’s professional consultants, for one presentation.