Power Messaging a Political Ad
A Number Play Creates Impact
We’re obviously in the thick of a crazy election season. Seems 80% of the ads on TV are for one candidate or another. For the most part they all start to blend together. Except when they use Power Messaging techniques. In this ad, the “outsider” candidate is trying to establish his credentials at the same time as he is trying to contrast his experience with the “insider” incumbent.
He could use a lot of words to explain this difference. Instead he chooses to use four numbers: 100, 57, 0, 1. What do they mean? Click and watch.
Disclaimer: The Messaging Feed is not being used to endorse a political candidate. We are simply endorsing the use of high-impact Power Messaging techniques to make your story unique, remarkable and memorable. When used correctly, these powerful selling tools can provide an unfair competitive advantage.
Quick test – do you remember what the four numbers stand for? 100? 57? 0? 1?
See what I mean?
It’s the same in sales. Too many companies are essentially saying the same thing about themselves and each other. It becomes a bunch of confusing noise for your prospects and customers. Then, “BAM,” someone uses four simple numbers and it cuts through the clutter to change the conversation. Your numbers “walk the halls of your prospects,” telling your story all along the way, as people repeat your little number play for their colleagues.
I’m Tim Riesterer, CMO of Corporate Visions and I approve this Power Message.
- Tim Riesterer
CMO and SVP Strategic Consulting and Products
Corporate Visions, Inc.