Power Messaging a Political Ad
A Number Play Creates Impact
We’re obviously in the thick of a crazy election season. Seems 80% of the ads on TV are for one candidate or another. For the most part they all start to blend together. Except when they use Power Messaging techniques. In this ad, the “outsider” candidate is trying to establish his credentials at the same time as he is trying to contrast his experience with the “insider” incumbent.
He could use a lot of words to explain this difference. Instead he chooses to use four numbers: 100, 57, 0, 1. What do they mean? Click and watch.
Disclaimer: The Messaging Feed is not being used to endorse a political candidate. We are simply endorsing the use of high-impact Power Messaging techniques to make your story unique, remarkable and memorable. When used correctly, these powerful selling tools can provide an unfair competitive advantage.
Quick test – do you remember what the four numbers stand for? 100? 57? 0? 1?
See what I mean?
It’s the same in sales. Too many companies are essentially saying the same thing about themselves and each other. It becomes a bunch of confusing noise for your prospects and customers. Then, “BAM,” someone uses four simple numbers and it cuts through the clutter to change the conversation. Your numbers “walk the halls of your prospects,” telling your story all along the way, as people repeat your little number play for their colleagues.
I’m Tim Riesterer, CMO of Corporate Visions and I approve this Power Message.
- Tim Riesterer
CMO and SVP Strategic Consulting and Products
Corporate Visions, Inc.
Excelente tecnica, ya la he aplicado en algunos clientes y el resultado a sido bueno.
Outstanding example, but one thing I need to remember is that the product/individual still has to link tightly to the message. I can remember the numbers and what they stand for – very strong. However, even though getting older is part of my problem, I can’t remember the candidate’s name.
I’ve seen alot of Big Things in Texas as a third generational Houstonian…but I have to admit with pleasure that your delivery of contextualized, relevant messaging is “hugely” impactful….nice touch and nice memory link.
Good point J.R. He’s relying heavily on his branding and assumes his audience will be able to associate his face with his name.
Some people [and companies] have great brand recognition. But some don’t. Writing your name [or solution] somewhere in your Number Play would be a simple way to solve that.