The Power of Video
Close up of ocean waves washing over rocks. Howard Shore’s “Lord of the Rings” score wafting in the background. Fade to laundry hanging on clothesline, seagull flying over house perched on cliff. Fade to fishing boat, man petting dog nearby. Fade to family photo, voiceover: “You will give the people an idea to strive toward.” Fade to boy running through field, hint of red cape trailing behind. Fade to hitchhiker on a mountain road. Fade to birds-eye view of a farm field. Voiceover: “In time, they will join you in the sun.” Fade to butterfly on chain. Voiceover: “In time, you will help them accomplish wonders.” Fade to boy with red cape. Fade to text, “Man of Steel.” Fade to caped man flying at mach-speed through the clouds.
Most of you probably started skimming by the third line of that paragraph. Ninety percent of you didn’t make it to the end. We’re lucky if you’re even reading this.
We’ve just described a trailer for the yet-to-be-released Superman movie. Now watch this…
That’s the power of video. Stimulate the senses and the decision-making part of the brain by using video or visual storytelling in your marketing content.
Thanks to Corporate Visions Global Accounts Manager Ted Ergo for the idea for this post.