The Five Biggest Messaging Myths
Breaking the status quo and taking your Marketing and Sales efforts to the next level requires challenging some long-held, favored messaging mantras. Are you being held back by any of these five false assumptions?
1. Personas are the best tool for developing effective messaging
2. Voice of the customer research is essential to any message development effort
3. 20-question discovery is the best way to start a new sales cycle
4. Zen presentation techniques are a must-have
5. You can’t make a difference in a big organization
Watch Tim Riesterer, co-author of the best-selling book Conversations that Win the Complex Sale, tackle each of these outdated ideas at the 2012 Marketing and Sales Messaging Conference… Mythbusters style.
Tim Riesterer – Mythbusters from Corporate Visions Inc on Vimeo.
Want more? Check out more videos from the Marketing and Sales Messaging Conference here.
Tim, great presentation. So few people/companies are tackling the status quo, and yet that’s where I feel the sale starts. Really clever. Thanks
This was great ! Very insightful, entertaining and practical. Some times we look so hard at the forest we can’t see the trees. I love the Myth Buster theme..it works !