Addition of Leading Sales Profitability Improvement Skills Training Programs Expands Company’s Solution for Improving Customer Conversations Across the Entire Buying Cycle
INCLINE VILLAGE, Nev. – April 2, 2013 – Corporate Visions, Inc., the leading sales and marketing messaging company, today announced that it has acquired BayGroup International, a recognized sales negotiation and sales execution skills training company. This move expands Corporate Visions’ business and strengthens its reputation as the leader in helping companies differentiate their customer selling conversations.
For more than 30 years, BayGroup has demonstrated and documented success in helping companies improve profitability by training and equipping salespeople to reduce discounting and protect pricing margins. To date, the company has helped hundreds of thousands of salespeople at more than 400 global clients, including Autodesk, DuPont and UPS.
“When we decided to expand our presence in the ‘customer conversation’ category, it was clear in speaking with sales leaders that the BayGroup brand and solution was the best fit, and provided the highest level of impact and experience within the industry,” said Joe Terry, CEO of Corporate Visions. “It’s also a perfect complement to what we do. Corporate Visions helps customers with differentiation, while BayGroup helps them maximize and capture the created value. Both are major moments of truth in the buying cycle where great messaging content and skills are required.”
Gregg Crawford, founder and CEO of BayGroup added: “Corporate Visions is easily the best fit for BayGroup moving forward. In terms of culture, passion and a legacy for creating great customer experiences and results, we see instant synergies that will create massive benefits for both our clients and the market. We had other opportunities, but the Corporate Visions connection makes the best sense for our terrific team, our great customers and our proven intellectual property.”
The two companies expect to develop and announce a joint product later this year. In addition, Corporate Visions will expand its annual Marketing and Sales Alignment Conference to include a special track on the joint solution, along with the BayGroup’s sales profitability principles.
“Successful negotiations will be largely based on the success of the conversations that have been held previously in the sales process,” said Jim Ninivaggi, services director for sales enablement strategies at SiriusDecisions. “Too often sales organizations look to solve these problems separately, creating a disconnect for their reps. The Corporate Visions acquisition of BayGroup brings together two of the top industry leaders with solutions to create a seamless conversation – from cold calls to negotiations – and improve sales effectiveness.”
Dave Stein, CEO and founder of ES Research Group commented: “We have covered both Corporate Visions’ messaging skills, as well as BayGroup’s profitability skills training and consider them the leaders in their respective categories. Differentiation to set yourself apart and create value, along with the ability to capture that value and hold margins are the two most important conversations salespeople have with prospects. This merger appears to be a perfect fit.”
“Developing messages based on customer needs and then delivering them in real and meaningful conversations is how we become trusted advisors with our customers. It also improves the success of new product launches,” said Charlene Grabowski, general manager, salesforce excellence for GE Healthcare. “We’ve worked with both
Corporate Visions and BayGroup to help us do this, so the merger validates synergies we’ve already been applying for several years.”
The acquisition was officially completed on March 25, 2013, and nearly doubles the size of Corporate Visions. Terms of the agreement were not disclosed. For more information about what this acquisition means for the market, please view this Brainshark presentation: http://bit.ly/ZFJS3i.
About Corporate Visions, Inc.
Corporate Visions, Inc. helps global business-to-business companies create more sales opportunities, win more deals and increase sales profitability by improving the conversations salespeople have with customers. Companies engage Corporate Visions in three key areas:
- Developing differentiated messages that concentrate on customer needs
- Deploying tools that support critical steps in the buying cycle
- Delivering sales skills training that enables salespeople to create and capture more value
Corporate Visions helps clients such as ADP, Motorola, Philips and SAP align marketing and sales with a repeatable approach for creating and delivering winning customer conversations. For more information about Corporate Visions visit www.corporatevisions.com or call 775-831-1322 or 800-360-SELL.