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The Power of Stories

Greatest hits of 2013

Before we’re knee-deep in 2014, we thought we’d look back at 2013 to see which thoughts, blogs, musings, videos, and reports resonated the most with you — our loyal readers and casual browsers. Our in-depth and scientific analysis of the results revealed the following:

  • You’re most interested
 

The best story, told the best way, will win every time

Every company creates a story for customers, from the moment a prospect visits the website to the time they speak with a salesperson. Your story should be recognizable and unique to you, offering a distinct point of view on the markets you serve. But often, somewhere between …

 

Storytelling tips from the master

gladwellAuthor Malcolm Gladwell has sold more than 3 million copies of his breakout book, “The Tipping Point,” and 1 million copies of each of his subsequent books. Considering that these are business management books, not installments of the “Twilight” series, this is an incredible feat. Sure, the …

 

Announcing our updated Power Messaging system

We’ve enhanced our Power Messaging® system! This two-day training course is designed to help salespeople create successful sales conversations by differentiating their offerings in a crowded market, while convincing prospects of the need for change.The updated Power Messaging system now includes ‘why change’ and ‘why you’ …

 

Another great speaker signs on for Marketing & Sales Alignment Conference!

We’re excited to announce that Eduardo Conrado, senior vice president of marketing & IT at Motorola Solutions, Inc. will be a speaker at our Marketing & Sales Alignment Conference this September.  Eduardo has more than 20 years of experience at Motorola Solutions, Inc. and has held a …