eBook: Becoming a Sales Triple Threat

eBook: Becoming a Sales Triple Threat

How To Create, Elevate and Capture Value in Your Customer Conversations

Marketers and salespeople must master three “moments of truth” to have the most compelling conversations throughout the customer lifecycle. In this eBook, you’ll get a primer to help you succeed in these pivotal moments. You’ll learn how to:

  • Create Value – Defeating the status quo and differentiating your solutions
  • Elevate Value – Making a compelling business case to executive buyers
  • Capture Value – Maximizing your profitability and driving long-term growth

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