Research Brief: Insights-based selling and the behavioral impact of risk and resolution

Research Brief: Insights-based selling and the behavioral impact of risk and resolution

When marketers and sales professionals create and deliver insights-based messages, they’re doing so not just to create excitement, but to actually promote the behavior changes they’re looking for in prospects. In other words, they’re hoping to incite buying intent. For┬áthis study, Corporate Visions contracted with a social psychologist to better understand how best to do that by examining the┬ábehavioral and emotional impact of risk and resolution in insights-based messages.

To see the findings of the research, and to learn more about the implications they have for your insights-based messages, download our research brief.

Get the research brief