Research Brief: What’s in a Winning Renewal Story?

Research Brief: What’s in a Winning Renewal Story?

Provocative messaging approaches may work wonders when you’re the outsider trying to acquire new customers, but research shows they’re not universally applicable, and that they could even backfire in a renewal selling context.

A previous study confirmed that reinforcing the decision-making factors that fuel the “status quo bias” is essential to delivering an effective renewal message. This study builds on that finding by seeking to test and confirm a specific renewal messaging framework that encourages decision-makers to renew with (rather than switch away from) a current business partner. Download the research brief to learn more about the study.

Get the research brief