Customers have all the power in B2B sales because they have all the alternatives. And that’s not the only thing preventing you from claiming more value in your sales negotiations. The multi-party buying cycle has made it trickier than ever to align all the players in a consensus-driven deal.
As a result of these factors, you’re in the low-power position relative to your buyers. That’s why you need to turn your low-power position into a low-power advantage. You can do that with Capture Value, an advanced negotiations skills training program designed to create value your prospects don’t expect, drive consensus among multi-party buying teams, and claim the value you create.