Your sales professionals are under intense pressure to sell value, not price, in a complex business environment. They face increasingly powerful purchasing organizations, savvy buyers and unprecedented demands to get more done in less time. Under this kind of tension, they might negotiate too quickly over price instead of business value at critical moments in the sales cycle, and end up giving away too much.
Sound familiar? Then you need Situational Sales Negotation—a skills training program designed to help your sales team negotiate more effectively not just at the end of the sales cycle, but throughout it.