RELATED WEBINAR

Bridge the Messaging Gap
Move Your 30,000-Foot Brand to the 3-Foot Customer Conversation

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PRODUCT OVERVIEW

POWER POSITIONING® — CREATE THE MESSAGE

Create one voice to differentiate your company in every conversation.

Traditional messaging and marketing fall short in helping customers make decisions about your products and services. The problem is that messages are too high-level and fail to speak to the customers' challenges, or too low-level - filled with "who we are," "what it does," and "how much it costs." Customers have trouble seeing your real value.

What's needed is a disciplined process that starts and ends with the customer, is synchronized to the customer buying process, and produces messages that can be used consistently and powerfully in customer conversations — whether used in person, over the phone, on the web, published in marketing communications, used in a tradeshow, or promoted in story form by your executives and leaders.

What if you could ensure those messages were adopted and used in a consistent, high-quality fashion across the customer buying cycle by all sales people?

WHAT IT IS

In this workshop you'll create a message that your sales team can't wait to tell, your customers want to hear, and your competition can't touch. The Power Positioning process is documented in the book called Customer Message Management: Increasing Marketing's Impact on Selling.
During a 3-day, facilitated exercise, with the people in your organization who're most capable of having consultative conversations with the targeted industry, you will create consistent and powerful messages that will be accepted by sales.

WHAT YOU GAIN

At the completion of the Power Positioning Workshop™ and Roadmap™ process, you will have three things that you can start using right away to improve sales and marketing effectiveness:

  • Your message will be consistent, powerful, and will work the way your best salespeople work
  • You'll have the content that you need to fuel sales support, sales training and marketing communications
  • Your consultative sales process will be reinforced with your company's message

2009 OPEN SESSIONS

Marketing and Sales executives, this is the best one-day investment you can make this year.

How can you take your brand messages to the street in the most effective manner?

How do you ensure your sales people are messaging for the decision?

Attend one of these one-day networking events for an executive insider's view of each solution.

Click here to see if you qualify to attend for free!