- 2014 Conversations that Win Conference
- Conversation Research
- Demand Generation
- Executive Conversations
- Sales and Marketing Alignment
- Sales Enablement
- Visual Storytelling
We spend a lot of time talking to our customers, reading, and thinking about sales and marketing. This is where a lot of our thoughts are put down on paper, screen, and video. Check out our quarterly sales and marketing messaging reports to see what our surveys have uncovered, read an overview of the books our market leaders have published, watch any of a number of webinars we’ve recorded on a wide variety of topics, or peruse our library of industry articles.
The State of Sales and Purchasing
New BayGroup-sponsored report from ES Research Group, “The State of Sales and Purchasing.” Learn what’s really going on in the mind of your buyers, and how you can use this information to improve the outcome of challenging buy-sell negotiations.
Conversation System Overview
Q3 2013 Survey in Partnership with Sales and Marketing Management
Watch the video summary or read the article from Sales and Marketing Management.
Is Your Company Living in the Dark?
You know that dimming the lights and turning on a PowerPoint is more likely to lull your prospects to sleep than to inspire them to make a buying decision in your favor. So…why are most companies still abusing slide decks in most of their customer conversations?
Videos and Webinars
Watch this one-hour webinar to learn how to free your marketing and sales teams from static slide decks, and enable the field to quickly adopt visual storytelling practices that apply to today’s fast-moving, competitive selling environment.
Whiteboard Selling: Empowering Sales
By Corey Sommers and David Jenkins
Whiteboarding is a powerful visual storytelling technique that’s much more than stick figures and illustrated icons. It helps salespeople deliver critical messages in today’s fast-moving and competitive selling environment. Included are explanations, exercises and other activities for creating whiteboard presentations that engage customers and prospects, and win their business.
Conversations that Win the Complex Sale
By Erik Peterson and Tim Riesterer
Everyone loves a good story, especially when it’s about them. In this book, you’ll find a methodology for making your prospect the hero. Read about techniques for engaging your client through compelling storytelling to ensure you stand out at every touchpoint in the buying process.