Videos and Webinars
We’re big believers in the power of visual storytelling and we’ve created these webinars to demonstrate why. Find out how to break the status quo barrier, or how to whiteboard with a purpose by watching these short – but informative – vignettes.
89% of sales and marketing professionals say price pressure has increased in the past three years.
68% said that the biggest reason they’re suffering from margin erosion and discounting problems is because of a lack of differentiation between your solution and the competition.
Is it a matter of poor product positioning? Or poor salesmanship? Watch this on-demand, 10-minute webinar to learn:
- How to improve your product positioning and selling conversations.
- How to message to your prospect’s unconsidered needs, instead of just the known, expressed needs that your prospects tell you about.
You know that dimming the lights and turning on a PowerPoint is more likely to lull your prospects to sleep than to inspire them to make a buying decision in your favor. So… why are most companies still using slide decks in most of their customer conversations?
Watch this one-hour webinar to learn how to free your marketing and sales teams from static slide decks, and enable the field to quickly adopt visual storytelling practices that apply to today’s fast-moving, competitive selling environment.
Learn about new training especially designed to make your sales managers better coaches, so they can: reinforce Power Messaging sales techniques, provide deal-specific feedback on how to apply the techniques to real-life scenarios and ensure business impact.
Examine how the best companies are getting believable results from their messaging and sales training investments.
When you have to “nail” your sales presentation, turn off PowerPoint, turn on the lights, and start a conversation.
Learn how to transform your sales presentation into a simple, effective and visually rich interactive dialogue with your customers or prospects.
Sales training measurement is not a nice to have, it’s a must have. You need to know what skills are being used, how often they’re being used, and how their application is translating into new pipeline, faster sales cycles, and bigger deals.
See how you can take the guesswork out of Power Messaging ROI measurement.
No more conducting 20-question discovery inquisitions, hoping to unearth a problem that could fit what you’re selling. We recently teamed up with Forrester to conduct executive-level roundtables focused on the evolution of solution-based selling into a new approach that drives decisions in your favor, more often.
Want to find out how your company measures up when it comes to aligning your most expensive functions, Marketing and Sales? Check out this 5-minute mini-webinar and get access to a new Analyst Insight report from Aberdeen.
It’s called Sales Enablement, but it starts with Marketing. And, it ends with Sales getting the messages, tools and training they need, when they need it. Joe Galvin of SiriusDecisions and Tim Riesterer of Corporate Visions share insights that both Marketing and Sales executives need to hear.
Action is picking up, but that doesn’t mean that prospects are buying. Learn how to challenge them with a fresh business-building angle. Stop prospecting, and start creating deals.
The days of playing “20-questions” on discovery calls are over. Prospects want insights. Create a distinct point-of-view pitch that will start a buying cycle before your prospects even knew they were ready.
You’ve empowered your salespeople with whiteboard markers and a copy of The Back of the Napkin, and sent them out into the field to transform your customer conversations. But, just because you can doesn’t mean it’s good.
Your ability to sell more depends on convincing your customer to do something different. In this on-demand webinar, Tim Riesterer shows how you can develop a “Distinct Point of View” that establishes the buying vision for your prospects and customers.
How to create preference, not parity, in your value propositions.
How to dislodge the status quo. “No Decision” (of staying with the status quo) could be your biggest competitor. What if you could turn that into an opportunity?
See an executive overview and download Aberdeen’s report “Sales Training: Translating Tribal Selling Knowledge into Bottom-Line Productivity”
Get a snapshot of the latest Corporate Executive Board research
Learn which 5 sales readiness initiatives have the biggest impact, based on research from Training Industry, Inc.
Make your messaging training work like your salespeople
How to Strengthen Your Sales Process
How to tell a company story that sells
Move your 30,000-foot brand to the 3-foot customer conversation
How Volvo Trucks North America uses story to achieve momentum
ADP and CSO Insights share their best kept secrets
Visual storytelling just got better
The science behind whiteboard selling