Does your messaging need to break through the status quo bias and more clearly differentiate you?
We often hear about the value of sales methodologies and skills training programs, and how they can be a difference-maker in your most important customer conversations.
We hear much less about its counterpart on the marketing side: A messaging and content program—think a marketing methodology—that’s also steeped in clearly defined principles, and just as rigorously developed and applied.
Unfortunately, a consistent, structured messaging program is the exception rather than the rule. A Corporate Visions survey, which polled more than 500 B2B companies, found that only 28 percent of marketing departments have a well-established messaging development process that everybody follows.
Corporate Visions’ cross-functional approach to messaging will help you develop a provocative and consistent story to dislodge the status quo and highlight your differentiation. Anchored in the decision-making sciences, our approach leverages the hidden forces that shape the way buyers frame value and make choices.
By Rob Perrilleon, VP Consulting, Corporate Visions In my last post, you heard about the Curse of Knowledge, and how it can lead to overly technical language that confuses the audience. There is another communication trap where you think you are using clear, easy to understand business language, but the message is as unclear to
Survey Also Finds That Shifts in Customer Needs is the Factor Most Often Motivating Messaging Updates PLEASANTON, Calif., May 18, 2016 — Corporate Visions, Inc., the leading marketing and sales messaging, content and skills training company, today announced results from a new survey revealing a contradiction between how often companies feel they should be updating their messaging and how
Joint experiment between Corporate Visions and expert in persuasion shows significant advantage to insights approach that includes risk and resolution PLEASANTON, Calif., April 27, 2016 — Corporate Visions, Inc., the leading marketing and sales messaging, content and skills training company, announced results of an experiment that casts doubt on traditional approaches to insights development and delivery. For the experiment,