Does your messaging need to break through the status quo bias and more clearly differentiate you?
We often hear about the value of sales methodologies and skills training programs, and how they can be a difference-maker in your most important customer conversations.
We hear much less about its counterpart on the marketing side: A messaging and content program—think a marketing methodology—that’s also steeped in clearly defined principles, and just as rigorously developed and applied.
Unfortunately, a consistent, structured messaging program is the exception rather than the rule. A Corporate Visions survey, which polled more than 500 B2B companies, found that only 28 percent of marketing departments have a well-established messaging development process that everybody follows.
Corporate Visions’ cross-functional approach to messaging will help you develop a provocative and consistent story to dislodge the status quo and highlight your differentiation. Anchored in the decision-making sciences, our approach leverages the hidden forces that shape the way buyers frame value and make choices.
With Power Positioning, you’ll create messaging that creates the buying vision by identifying unconsidered needs and connecting them to your unique strengths. And with PowerInsights, your team can develop visionary insights that generate interest and urgency.
By Eric Nitschke, Director of Product Marketing and Sales Enablement, Corporate Visions Baseball season is upon us—it’s an exciting time in my household, but it also comes with discouragement since this doesn’t seem to be “the year” for my team. The coach’s explanation for the team’s lackluster play? The players are young, the team is
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By Tim Riesterer, Chief Strategy Officer, Corporate Visions With two sentences, the magazine Fast Company may have destroyed everything you’ve ever thought about so-called “best practices.” In a recent article they wrote: “Best practices don’t make you the best. They make you the average of everyone else who follows them.” Whoa. Mind blown! There’s an