Does your messaging need to break through the status quo bias and more clearly differentiate you?
We often hear about the value of sales methodologies and skills training programs, and how they can be a difference-maker in your most important customer conversations.
We hear much less about its counterpart on the marketing side: A messaging and content program—think a marketing methodology—that’s also steeped in clearly defined principles, and just as rigorously developed and applied.
Unfortunately, a consistent, structured messaging program is the exception rather than the rule. A Corporate Visions survey, which polled more than 500 B2B companies, found that only 28 percent of marketing departments have a well-established messaging development process that everybody follows.
Corporate Visions’ cross-functional approach to messaging will help you develop a provocative and consistent story to dislodge the status quo and highlight your differentiation. Anchored in the decision-making sciences, our approach leverages the hidden forces that shape the way buyers frame value and make choices.
With Power Positioning, you’ll create messaging that creates the buying vision by identifying unconsidered needs and connecting them to your unique strengths. And with PowerInsights, your team can develop visionary insights that generate interest and urgency.
September 22, 2015Insights: Four Types, Four Takeaways
What better way to kick off a marketing and sales conference than with a workshop on one of the more misunderstood buzzwords of recent years? Yep, we’re talking about insights. There’s a broad consensus among marketers and salespeople that insights are good; less clear is what actually makes for a good insight. The rising popularity of insights-based
What do sales leaders believe are the keys to great sales performance in 2015? It turns out that the two areas they say are most vital to sales effectiveness share a common foundation: Great alignment with marketing. A recent survey from CSO Insights found that among 11 areas of effectiveness, sales leaders rank two priorities
March 12, 2015What’s the Story?
To defeat the status quo, think like a storyteller, not just a salesperson At the most conservative estimate, we humans have been telling stories for thousands of years. We’ve drawn them on cave walls. We’ve passed them down orally through the generations. We’ve told them with the printed word, in books, magazines and newspapers. We