Do your value propositions sound like everyone else’s? The natural drift is to create messages about the company and its products rather than writing them from the customer’s worldview. It’s hard to break out of this trap on your own.
You unwittingly create messaging that puts you at parity with your competitors. You don’t give prospects a compelling reason to do anything different from the status quo or choose you over the competition.
- It’s hard to create demand or generate selling opportunities, resulting in shrinking pipelines.
- It’s nearly impossible to take competitive market share, so deals slow down or get stalled.
- You can’t communicate enough value to protect your pricing and margins, which allows prospects to position you as a commodity.
What if you could…
What if you could develop messages that matter to your prospects and clearly separate yourself from the status quo and your competition?
What if you could develop messages that matter to your salespeople, increasing their confidence and competence to tell a differentiated story to prospects?
What if you could avoid the commodity trap by establishing a buying vision that compels your prospects to change?
Your value propositions sound the same as everyone else’s and your messages don’t stand out from the competition…
You talk too much about your company and not enough about your customer…
You haven’t found your uniqueness and you can’t communicate value…
You need Corporate Visions’ Power Positioning Consulting – a unique approach to value proposition and messaging development, utilizing the proven Conversation Roadmap™ process that helps you find and communicate your story where it is unique and relevant to your prospect.
A compelling message that challenges prospect assumptions in a positive way to create more demand and opportunities.
Clear points of differentiation between you and your competitors to make it easier for you and your salespeople and channel partners to sell your solution.
Convince your prospects they need to step away from the status quo. Then align your solution perfectly to make it easy for them to buy.
Corporate Visions’ Difference
Power Positioning Consulting is a process with a unique approach to developing your messaging and distinct point of view.
As an outcome of the consulting process, you get persuasive messaging captured in your Conversation Roadmap. You also get two visual storytelling whiteboards to engage prospects in a compelling, memorable way.