I had to change a flat tire on my daughter’s car the other day. This forced me to pop open the owner’s manual because I hadn’t changed a tire since…I can’t remember when.
Unsurprisingly, I didn’t memorize the owner’s manual when I bought the car. Nor was I paying much attention as the salesperson walked me around the car and showed me where the jack was.
What I was up against was something most of you have probably experienced at one time or another—a knowledge deficit. Thankfully, this is exactly the kind of situation where you and I learn best. It’s that tense, back-against-the wall moment where you have no alternative but to learn—where you need to know something, now!
Salespeople face this every day. They don’t remember your product launch or sales training event days too long after they happen, let alone months later. They are just-in-time, situational learners. My latest CMO.com column shows you the convergence of marketing messaging, content and skills training into a single, integrated learning experience—available in that moment of need! Specifically, I explore what it takes to make situational, in-the-moment learning possible—and effective—today.