2015: The Year of the Book?

By Tim Riesterer, Chief Strategy Officer

January 28, 2015

Aren’t you sick of all the internet lists.” Everywhere online you see a promotion for …the top five this, the ten best that, the three big those…and so on. It’s like everyone read somewhere that a numbered list is the best way to get click-throughs… and maybe it is?

It doesn’t matter. Once an Internet novelty—fresh and breezy, easy to digest, the web’s answer to the beach read—this skim-friendly format appeals to the worst in our nature – microwaveable insights and intelligence.

This can’t be doing any good for our critical thinking skills. So, it was exciting to see a potential countermovement spring up, led by none other than Mark Zuckerberg, Facebook’s multibillionaire founder and CEO. He made it his New Year’s Resolution to start reading more offline. Zuckerberg is starting his own book club, and according to reports, it has a pretty demanding book every-two-weeks pace.

So it may seem a tad ironic that someone associated with Facebook, long a symbol of Digital Age distraction, is behind the vision to make 2015 the year of the book. But suffice it to say, we at Corporate Visions are fully on board with Zuckerberg’s plan. In fact, it has us feeling a bit bookish ourselves.

That’s why we’re hoping a forthcoming publication, The Three Value Conversations, (McGraw-Hill), now available for pre-order, will make its way onto your reading list in 2015.

Penned by four Corporate Visions thought leaders, the book highlights the three essential value conversations that sales professionals must know to control every step of the buying cycle:

  • The Differentiation Conversation (Creating value)
  • The Justification Conversation (Elevating value to the right decision maker)
  • The Maximization Conversation (Capturing value and maximizing the size of your opportunities)

The Three Value Conversations comes on the heels of the success of Conversations That Win the Complex Sale, also a product of Corporate Visions thought leaders teaming up with publishing giant McGraw-Hill.

Purchase your copy of The Three Value Conversations today.