Choose your role to see what that looks like in practice.

and Fine-Tune Your Approaches
Find insights, articles, webinars, and more evidence-backed resources to grow revenue.


High-velocity sales conversations require a distinct set of persuasive selling techniques that facilitate faster, more favorable buying decisions. Here are four scientifically tested tips to disrupt your prospect’s Status Quo Bias and predispose them to choose your solution.

Learn how to evaluate B2B sales training providers based on seller behavior change, deal outcomes, and measurable revenue impact—not just training satisfaction scores.



A controlled study with over 500 participants reveals the specific apology sequence that triggers the Service Recovery Paradox in B2B relationships, turning service failures into measurable loyalty gains.

Your sales value proposition, or SVP, is a powerful messaging tool for communicating the unique value of the solution you’re…

If your sales force can’t communicate value—why your solution is different, better, and worth more—your sales strategy won’t help you get more sales. So, what can you do? In this article, you’ll learn 10 research-backed tips for building a sales strategy that actually works.

Craft a problem statement that captures the core of your buyer's issue.

Get the high-velocity selling skills and techniques you need to motivate buyers to act quickly.

Escalation of commitment keeps B2B buyers locked into a failing course of action. Here's how to recognize the signs and guide over-committed buyers toward a better decision with an evidence-based, gain-framed discovery approach.
The Startling Findings Result in a Lack of Consistency and Customer Focus Across Marketing Campaigns and Sales Content LARKSPUR, Calif. –…