In sales conversations, the winning number is three

In sales conversations, the winning number is three

Tim Riesterer |

April 2, 2014

Many marketers and salespeople face a similar conundrum with respect to positioning a solution, wondering what exactly is the very best number of claims you should share with a potential prospect to maximize the impact of your story? Recent research suggests the magic number is…you guessed it, three.

Which negotiators handle tension best?

Which negotiators handle tension best?

Tim Riesterer |

March 27, 2014

You’re in a tough negotiation, and things are getting tense. Your heart races. Your palms start to sweat. You think you’re starting to “lose your cool.” Do some negotiators handle this kind of stress and tension better than others?

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