A conversation with April King, senior director global field enablement, OpenText

A conversation with April King, senior director global field enablement, OpenText

Tim Riesterer |

August 25, 2014

April King, senior director global field enablement at OpenText, recently shared with us her thoughts on the importance of sales and marketing for a business. Read on for tips on conducting executive conversations and get a sneak preview of April’s presentation at the Marketing & Sales Alignment Conference, Conversations That Win!

A Conversation with Joanne Moretti, Senior VP Marketing & Sales Enablement at Jabil

A Conversation with Joanne Moretti, Senior VP Marketing & Sales Enablement at Jabil

Tim Riesterer |

August 22, 2014

We had the chance to speak with Joanne Moretti, senior vice president marketing and sales enablement at Jabil, and hear about her thoughts on gaining executive support as a salesperson. Read on for a sneak preview of Joanne’s insights, which she’ll be sharing at our upcoming Marketing & Sales Alignment Conference, Conversations That Win!

Pictures are worth 1,000 words – especially hand-drawn ones

Pictures are worth 1,000 words – especially hand-drawn ones

Tim Riesterer |

August 5, 2014

The Picture Superiority Effect says concepts are much more likely to be remembered if they are presented as pictures rather than as words. In fact, research has discovered that visuals are recalled six times better than words alone and hand-drawn visuals are much more memorable than professional photographs.

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