Pictures are worth 1,000 words – especially hand-drawn ones

Pictures are worth 1,000 words – especially hand-drawn ones

Tim Riesterer |

August 5, 2014

The Picture Superiority Effect says concepts are much more likely to be remembered if they are presented as pictures rather than as words. In fact, research has discovered that visuals are recalled six times better than words alone and hand-drawn visuals are much more memorable than professional photographs.

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