Be Right, When It Counts: The First Five Minutes of a Business Conversation

So here’s the secret…that phone call that comes in five minutes after your meeting started is not real. That’s the executive’s assistant calling to provide a way out. Instantly, your 30-minute conversation comes to a screeching halt. The first five minutes earn you the right to get to the next 25. Learn the keys to win the first five minutes, launch the next 25, and make such an impression that you’ll be asked to stay longer.

Jim Ford, TestAmerica
Conrad Smith, Corporate Visions