Creating a Common Company Messaging Discipline for More Powerful Content

Salespeople have more sales methodologies thrown at them in their careers, or even a single job, than they know what to do with. And yet, up to this point, there hasn’t been a single, universal methodology for creating and deploying great sales messaging and field-ready sales tools. That changes with this presentation. Find out how to deploy a common, structured process for the typically unstructured one for sales messaging across your product and marketing organizations.

Matt McBreen, ADP
Paul George, Corporate Visions