The core promise of ABM is that it can help you acquire and retain the most high-value, long-term customers. As a result, you’d think that renewal messaging would be a major cog in this strategy. But is it? Or does the renewal message get overlooked amid all the hype around net new customer acquisition?
Our State of the Conversation Report, “Customer Retention and Renewal Messaging: Mission Critical, But Missing in Action”, looks at where companies stand in terms of ABM implementation and lifecycle messaging, and what kind of messaging strategies companies are using to deliver on one of the most important aspects of ABM: winning more renewal business.