Here’s Why (And How to Fix It)
There’s a “conversion gap” between marketing and sales, and it could be hurting you in the metrics that matter most, like pipeline and revenue. It’s not a process or product problem—it’s a customer conversation problem.
Your marketing story made prospects see the need for change. Does your messaging and content equip your salespeople to make an impact in the first conversation after the lead handoff? Discover how to close the “conversion gap” and realize the pipeline and revenue impact you’re looking for.