eBook: How To Create Value

eBook: How To Create Value

Differentiation Strategy: How to Create Value

When it comes to defeating your biggest enemy—status quo bias—it’s really about what your prospects don’t see coming.

In other words, being effective in this pivotal “outsider” moment, when you need to overcome buyer inaction and set your message apart, comes down to identifying and introducing a differentiation strategy which will help you highlight what your prospects are missing out on – “unconsidered needs” – that could improve their performance today.

This eBook covers how to tell that status quo-busting story that differentiates your solutions and gets your prospects to feel the urgency to change.

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