E-book: The Power of Visionary Insights

E-book: The Power of Visionary Insights

DELIVERING THE RIGHT TYPES OF INSIGHTS TO ADDRESS CUSTOMERS’ UNCONSIDERED NEEDS AND DEFEAT THE STATUS QUO

Creating and delivering insights is all the rage.

WHAT WE FOUND:
A recent Corporate Visions survey, which polled more than 400 business-to-business marketers and sales professionals, found that 81 percent of respondents believe they’re using an insights-based approach as part of their marketing and sales strategy.

So we know most companies think they’re delivering insights to help them win deals, but what actually makes for a powerful insight? And what types of insights are most effective at differentiating your solution and defeating a prospect’s status quo bias?

In other words, how can you know whether you’re actually creating action or just recycling data?

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