Feeding the Content Beast: Re-engineering Content for Multi-Purposes That Expand the Reach and Return on Your Investment

Every company invests in client-facing and sales-facing content, yet nearly all of them complain that what they have isn’t right. Beyond simple content reuse, we’ll share examples of how your peers are looking across many content assets, and repackaging and elevating existing content in new and interesting ways that support targeted conversations.

André Pino, CloudBees
Jody Canavan, Corporate Visions