Nearly half of companies invest less than 10 percent of their marketing budgets in creating customer retention messaging and content, according to a Corporate Visions market survey. But underinvestment is just one part of the problem, and maybe not the biggest part: Nearly 60 percent of companies don’t see the need to create different messages for their new customer acquisition and retention stories. That flies in the face of research that confirms renewals require a different type of message framework. Learn more about the best way to handle your renewal message in our infographic.