Struggling with stalled deals and “no decisions?” That’s arguably a value communication problem—the result of an inability to create enough urgency, and demonstrate enough business impact, to move executive-level decision-makers to act.
Keep your deal momentum by discovering what it takes to succeed in the “Why Now” moment—where it’s all about getting your most important prospects and customers to decide now instead of defer until later (or never). Our infographic covers research that validates a messaging framework for communicating value in that pivotal “Why Now” moment.