Insight-Driven Campaigns: Create Content for Demand Generation That Provokes and Engages

Today’s need for insight-driven content has never been greater, because your customers have never been more confused by their research and options. Learn how to start the “why change?” conversation before the first sales meeting with insight-driven lead generation content that helps buyers understand why the status quo is unsafe, reveals a new set of needs, and paves the way to a shared vision of improvement by doing business with you. As an added bonus, you’ll even learn the secret to uncovering the insight goldmine in your own organization.

Genevieve Cross, Iron Mountain
Jody Canavan, Corporate Visions