Know Me Before You Meet Me: Enabling the Executive Conversation

Know Me Before You Meet Me: Enabling the Executive Conversation

Tailoring your conversation to the specific concerns and responsibilities of your target executive is critical to a successful conversation. Many marketing messages and sales conversations get stuck speaking to the person with whom you are most comfortable, but not necessarily the people who actually make the buying decision. You will learn about the myths of “calling high” and the keys to having the right conversation with the right person at the right time.

April King, OpenText
Conrad Smith, Corporate Visions