Your customers (both external AND internal) want and NEED to become a part of your message and require three important things from your marketing organization in order to become engaged. In this session, Chuck Dulde, SAVO’s vice president of sales engagement, will explain “marketing engagement” and share with the group three prerequisites that every marketing organization needs to demonstrate in order to “rise above the noise” and entangle their audiences. This session will also feature Lisa Cummings, vice president of products at Corporate Visions, who will share her own case study of how Corporate Visions optimized marketing engagement and alignment in one of their latest market offerings, Power Launch. Look forward to a lively presentation and discussion of this exciting marketing evolution.
Chuck Dulde, Savo
Lisa Cummings, Corporate Visions