One Little Word. One Big Difference

One Little Word. One Big Difference

Winning business is about finding the smallest edge, or incremental advantage, to break through your prospect’s status quo bias. Given how challenging it is to create pipeline and close deals, every marketer and every salesperson in your organization must be looking for any potential edge they can find.

Check out the first State of the Conversation Report of 2019, featuring our latest science-backed messaging research, that will show you how changing one single word in your marketing campaigns and sales messages will help you generate more opportunities and close more business.

Get the Report!

Get the report