Playbooks: The Hottest Tool for Getting Your Direct and Indirect Channels to Deliver Consistent, High-Quality Conversations

A Sales Playbook has become the flagship asset in today’s bill of materials. Learn about how other companies have developed holistic strategies based on formal purpose and usability criteria. Then, see how by working from a core set of pre-defined information areas, you’ll be able to produce powerful playbooks that arm your sellers with consistent, client-outcome-focused conversations that generate sales.

Steve Block, NetApp
Eric Nitschke, Corporate Visions