A recording of the Retention and Renewal Messaging session from the 1st Annual Customer Expansion Marketing and Sales Conference presented by the International Journal of Sales Transformation and Corporate Visions in London.
Tim Riesterer and Doug Hutton from Corporate Visions, along with Dr. Nick Lee from Warwick Business School, talk about the optimal messaging framework for ensuring you retain your existing customer contracts and subscriptions. Find out how companies have been using this approach to avoid RFPs and even expand their share with customers just by changing their renewal messaging.