Let’s be honest…new customer acquisition and demand generation seem to get all the love when it comes to commercial spend and resources. Meanwhile, the vast majority of company revenue and growth comes from—you guessed it—existing customers.
Customer success has emerged as a key growth engine—a separate discipline with unique buying pressures. Why, then, do nearly 60% of companies see no need to differentiate their messaging between new customer acquisition and customer retention/expansion?
Get our brand new eBook, produced in collaboration with Gainsight, trailblazers of the customer success field. The eBook gives you research and insights into succeeding in three must-win moments for customer success programs. You’ll learn how to develop and deliver the most compelling stories when you need to:
- Renew your top customers (Why Stay?)
- Communicate price increases (Why Pay More?)
- Convince customers to migrate to higher value solutions and services (Why Evolve?)