Transforming the Commercial Engine: Aligning Marketing, Enablement and Sales Training

Brian McGuire, senior director of marketing communications; Patrick Flanigan, vice president of sales enablement; and Audra Scheer, senior director, sales training, ADP; and Tim Riesterer, chief strategy and marketing officer, Corporate VisionsToo often big initiatives fail because they are the product of one department or a siloed part of a company. In the case of Customer Conversations That Win, it takes an alliance between all key parts of the “commercial engine” – marketing, enablement and sales training – to drive true transformation. ADP is an example of a company working every angle for the past few years to make this part of its DNA. In this panel discussion, Tim Riesterer will moderate a discussion among executives from each of these three areas to show you how they come together to execute the messages, tools and skills needed for Conversations That Win.