Video: Campaign and Content Case Study – Learn about Intelsat’s Content Generation Evolution

Lynette Simmons | Intelsat
Susan Supernavage | Corporate Visions
Intelsat has not only rolled out Power Messaging skills to its sales team, it’s developed a Positioning content generation machine that drives demand and fosters marketing and sales alignment. In this presentation, Intelsat’s director of marketing, Lynette Simmons, talks about the roadmap to more impactful content, lessons learned along the way, and how the organization has refreshed its campaign and content practices to match Power Messaging and Positioning principles.