Video: Capture Value

Buyers today have all the power. They know it, and so do salespeople.

They have all the power because they have all the alternatives. So how do you become the best alternative? And, in a complex, multi-party buyer environment, how do you drive consensus while protecting your value and pricing? Watch this video to learn about the training focus you need to negotiate more effectively—and find your edge where you didn’t think you had one.