Video: Demand Generation Campaign Roundtable

Randi Drinkwater | EarthLink
David Hsu | CA Technologies
Patti Drach Fiore | Corporate Visions
Mary Pacell | Corporate Visions
Understand the basics of successful campaign strategy and execution—from foundational messaging through asset development—with marketers from CA Technologies and EarthLink and Corporate Visions’ Content Strategists. See what good ebooks, videos, infographics, thought leadership, etc. look like and understand what makes them effective. Most importantly, seize the opportunity to discuss your own campaign goals and challenges with a room full of like-minded people!