Video: Keynote from Content2Conversion 2016 – Insights That Incite

When it comes delivering great insights in your customer conversations, surprising data points are a good start. But if that’s all you’re using to challenge the status quo, you may be doing insights all wrong.

In this keynote video from Content2Conversion 2016, Tim Riesterer lays out the differences between insights that excite versus insights that incite buyer action, and explores new research that validates how three ingredients—context, contrast and concreteness—can enhance the persuasive impact of your insights message.