What if you could make one simple change to your message that could increase your prospect’s willingness to buy? What if it could make them more willing to switch brands and pay more for your solution? And what if it also created the perception that what you’re selling is different and better?
That simple change is real. And it’s something you can actually use to gain an edge in your customer conversations. In this video, learn why creating contrast between your prospect’s current state and a proposed future—instead of leading with your solution’s features and benefits—is proven to enhance the persuasive impact of your message.