Video: Power Messaging – Starting and Sustaining the Fire

Laurel Ley  |   Thomson Reuters
Matt Etzell  |   Thomson Reuters
Paul George  |   Corporate Visions
How does an organization successfully implement, drive adoption, and maintain their overall messaging efforts?  In this session, you will gain insight on how to…
· Fan the embers of early support
· Get the dollars needed to drive the effort
· Lock in the dedication necessary from stakeholders
· Effectively roll out to key constituencies across the organization
· Hone in quickly on what is and isn’t working to drive rapid improvement