A Corporate Visions survey found that nearly two-thirds of marketing and sales leaders believe the customer conversation is the most important factor of a competitive differentiation strategy—they rank it higher than product quality and innovation. But knowing the importance of great customer conversations doesn’t always translate into developing and delivering them across your messaging, content and skills. Learn how embracing a marketing and sales approach based on tested and proven decision-making science—not “best practices”—can help you deliver the distinct and unified story you need to win every time.