Analysts estimate that existing customers now account for 70-80 percent of company revenue and profits, though very little purposeful effort has been aimed at customer expansion as a growth engine.
But new research proves that the buying psychology in renewal and expansion conversations is 180 degrees different than in acquisition conversations. And if you don’t tailor your sales and marketing conversations to meet these unique pressures and demands, you’re putting most of your revenue at risk.
In this webinar replay with the National Sales Conference, Tim Riesterer, Chief Strategy Officer at Corporate Visions, reveals new research and proven messaging strategies to skillfully win the four must-win conversations with your existing customers.
Get the Replay!