New Data Reveals Why Customer Acquisition and Expansion Require Distinct Sales Approaches
Are your sales reps engaging prospects and customers with winning conversations? When trying to convince prospects to change, your reps need to tell an edgy, disruptive story that makes a compelling case for moving away from the status quo. But when you are the status quo, that same provocative approach will backfire with customers, big time—and there’s research to prove it.
This train of thought goes beyond storytelling – your customers and prospects alike expect personalized interactions with your company. This requires unified collaboration between sellers and marketers to deliver a 360-degree customer experience – for individual companies and even unique buyers.
Hear Tim Riesterer, Chief Strategy Officer at Corporate Visions, and Dave Kriss, VP Sales Enablement Strategy at Seismic, reveal research that uncovers the dangers of applying a one-size-fits-all sales approach.
In this webinar you will learn how to:
- Break free from uniform messaging that puts your business at risk of losing customers and new business
- Automate your sales approach, delivering a personalized and consistent experience at every stage of the cycle
- Gain an understanding for how content and messaging perform so you can focus resources on highest value work
- Improve collaboration between sellers and marketers to create more efficient processes
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