Video: Win Interest with Insight and Unlock Your Customers’ Unconsidered Needs

Amanda Wainer | Wiley
Brent Gordon | Wiley
Sheila Ryan | Corporate Visions
What if you could develop a message for an industry that was desperate to move from the traditional to the “new”? By creating a new approach to insight generation and management, the Wiley marketing team became a true partner with sales. They institutionalized the development and delivery of insight driven content for their sales team who was delivering a new and unique Point of View. Their POV not only enabled new and differentiated conversations in a space where cost was the key metric, they discovered an unconsidered need of their own and were able to develop a new methodology to enable their content engine.