Nine out of 10 sales conversations aren’t relevant to executive buyers mostly because salespeople are incredibly effective at talking about things that executives don’t care much about. So executives do what they do best – they delegate salespeople to whomever they can so they don’t have to listen. Learn how to build business-relevant conversations and content that keep executives engaged and your salespeople from being delegated.
Avery Lerner, Oracle
Conrad Smith, Corporate Visions