“Conversations that Win the Complex Sale” ranked #12 on bestsellers of 2012

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“Conversations that Win the Complex Sale”  is ranked #12 on a list of the 25  800-CEO-READ Bestsellers of 2012. Congratulations to co-authors, Erik Peterson, Senior Vice President of Strategic Consulting and Tim Riesterer, Chief Strategy and Marketing Officer!  The list was compiled by 800-CEO-READ and is based on the company’s total sales of each business book for 2012, and how long each title remained on the bestseller list. The book outlines how companies need to stop telling their corporate story and start telling their customer’s story to turn conversations into sales.

 

“The best salespeople sit across the table and make change easy for their customer by creating a succinct story and vision for what to change, how to change it, and how it will impact customer results. An enterprise focus on sales messaging, using the concepts in this book, is the hidden secret to driving incremental sales productivity and overwhelming customer success!” – Ken  Powell, Vice President, Worldwide Sales Enablement, ADP

 

 width=Put March 18 on your calendar! Corporate Visions’ next book “Whiteboard Selling: Empowering Sales Through Visuals,” co-authored by Corey Sommers, Senior Vice President of Whiteboard Strategy, and David Jenkins, is on its way.  The book builds on the foundation of “Conversations that Win the Complex Sale” by helping marketers and salespeople deliver their carefully crafted sales messages using whiteboarding, a powerful visual storytelling technique.  The title is currently available for pre-order on Amazon.com.

 

Tim Riesterer

Tim Riesterer

Chief Strategy Officer

Tim Riesterer has dedicated his career to improving the conversations marketers and salespeople have with prospects and customers. His books, “Customer Message Management”, “Conversations that Win the Complex Sale”, “Three Value Conversations”, and "The Expansion Sale", focus on improving market-ready messages and tools that marketers and salespeople can use to win more deals. As chief strategy and research officer for Corporate Visions, he sets the direction and develops products for this leading marketing and sales messaging, content and training company.

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